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CLIENT
Rooted
SERVICES
Visual Identity
YEAR
2019
ROOTED IN FRESHNESS
Emerged as a brand to urge people to immerse themselves in a fresh and healthy lifestyle. Rooted is a farm-to-doorstep brand that delivers high-quality, no-added chemical produce farmed with hydroponics techniques.
Colours
The colours are bright and earthy at the same time showing the brand’s deep-rooted connection to nature.
We delved deep into the idea of highlighting the 2 main features of the brand: Fresh produce and hydroponics technique, for the brand identity.The identity is simple, fun, and conveys the right idea. We wanted to showcase a premium sector of the brand but also keep it ‘rooted’ to the ground.
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