Client
Busetty Jewellers
Services
Rebranding, Packaging
Year
2025
A brand that started in 1937, in a town called Proddatur, is all set to expand into neighbouring cities. Known for their fair prices and constant addition of styles, Busetty is a common name amongst those living in and around the YSR district in Andhra Pradesh.
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As we began shaping the identity for Busetty Jewellers our focus was to create a logo that could hold the weight of an eighty year legacy while presenting a refined and contemporary face to the world. The custom typeface was drawn to reflect clarity and poise and the "B" icon took form from the way a diamond captures light. This structure allowed us to express the precision and care that define the Busetty family’s work. For us the logo became more than a visual device. It became a representation of the family’s discipline and the consistency that has guided their journey since 1937. Every curve and contour was shaped to echo the confidence of a brand built on trust. The unit carries the essence of a brand shaped by experience and presents an identity that feels both rooted and forward looking.
A Legacy Forged in Trust
A legacy brand with origins in 1937, Busetty Jewellers grew from a small family store into a respected institution grounded in purity and trust. Their journey is defined by consistent craftsmanship and an unwavering commitment to its community. Today Busetty continues to honour the values that built its name.
Proddatur, a small town in Telangana, is known for its close connection to tradition and for a culture that values sincerity in both life and craft. Set beside the Penna River it grew through close community ties and a shared respect for craft that passes quietly from one generation to the next.
The name comes from the word Poddu which means dawn and reflects a place that begins each day with purpose and a deep sense of cultural pride.
Color Palette
Busetty Jewellers uses distinct core colour palettes to differentiate its product lines while maintaining brand harmony.
MUSTARD
CMYK: 74% 56% 69% 60%
RGB: 42 54 46
HEX: #8a5b2b
BEIGE
CMYK: 52% 32% 55% 05%
RGB: 128 145 122
HEX: #f8f2e2
DARK GREEN
CMYK: 82% 53% 80% 73%
RGB: 20 240 236
HEX: #0b2919
