Client
The Solitaire
Services
Visual Identity, Print/Digital Collaterals,
Website Design
Year
2024
A chain of luxury hotels from The Solitaire Group. The ideology of The Solitaire, is rooted in Indian tradition and its unmatched hospitality. This 240 room property designed by Anil Sharma Associates and Tahiliani Homes is the beacon of refined luxury and timeless luxury.
Client
Asper
Services
Visual Identity, Naming and Print/Digital Collaterals
Year
2024
Asper is a dynamic haven that seamlessly transitions from a vibrant daytime café serving well-crafted lunches to a sophisticated cocktail bar by night, offering meticulously crafted drinks and house-made tepache. With a diverse menu blending European and Middle Eastern cuisines, Asper caters to every palate. Its inviting ambiance, featuring earthy tones, terracotta accents, and lush greenery, creates the perfect setting for any occasion, while a hidden speakeasy offers a bespoke mixology experience for those seeking exclusivity.
WHY
Derived from "as per," Asper represents a tailored experiences. It signifies the products commitment to creativity and personalisation.
Color Palette
Asper’s color palette is a harmonious blend of warmth, sophistication, and versatility, reflecting its seamless transition from a vibrant daytime café to an elegant evening cocktail bar. The rich, earthy tones evoke a sense of comfort and grounding, while soft accents add a touch of modern elegance. This thoughtful combination mirrors Asper’s essence—welcoming, dynamic, and timeless, creating an atmosphere that leaves a lasting impression.
The genesis of each icon lies in a single stroke of the logo mark, It symbolises the minute hands and the passage of time throughout. All designs showcase different aspects of Asper and their seamless transition from day to night.
Iconography
Creating icons from the core of our logo
The Asper logo embodies the essence of its ambiance, signifying the smooth transition between day and night. It portrays the serene elegance of daytime and the energetic vibrancy of nighttime through imagery of both sunrise and sunset. Utilizing 12 strokes to signify each hour, the design highlights the progression of time.
A Journey from Daytime Dining to
Night-time Indulgence
Asper ignites the senses and sparks a dining experience like no other, a haven of warmth and artistic creativity. By day, Asper is a vibrant, efficient, and welcoming spot for anyone seeking a delicious, well-crafted lunch. It is a commitment to delivering meals as per the desires and requirements of busy individuals. As the sun sets, Asper seamlessly transforms into a sophisticated cocktail bar, where every drink is meticulously crafted to the highest standards of mixology, tailored to the discerning palates of its patrons. This fluidity from day to night is seamlessly woven into the fabric of Asper's identity, hinting at a venue that effortlessly adapts to its surroundings and clientele.
