CLIENT
Ekaanta
SERVICES
Visual Identity
YEAR
2020
LOCATION
Haridwaar, India
MINDVERSITY BY THE GANGES
A space where modern comforts meet ancient traditions, Ekaanta is set to create an environment that encourages personal growth and holistic healing. Connecting the idea of learning, self-love, and living in harmony, Ekaanta helps you discover yourself.
With these in mind we set out to create a simple and experiential identity.
Key Take Aways
Trust | Patience | Letting Go | Awareness
Logo Breakdown
Outerself Our Persona
Our Concentrated Self, The place of focus, where we leave our external stressors to concentrate on work and family
Social Bubble, daily stresses of life caused by work and people
Our Higher Selves
Typography
Adega Serif
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Gill Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Mind Mapping
Mindfulness is an overused, and highly misinterpreted word.
Our aim was to breakdown the core concept of Ekaanta to help explain
it's audience it's aim without compromising on its core offering.
