CLIENT
LANGOOOR
SERVICES
Branding, Packaging & Social Media
YEAR
2022
Langooor is born out of a core childhood memory of a food lover. With the idea of bringing the traditional recipe coined by an ancient sage, Langooor Chawanprash is a testament to ancient times proved valuable to multiple health benefits.
TRUE MOUNTAIN GOODNESS
Langooor was born from cherished memories of childhood, where Nanaji’s trusted Nuskas always came to the rescue, helping us overcome every challenge with nature’s goodness. Rooted in the timeless wisdom of our elders and inspired by the pristine mountains of India, Langooor offers more than just Chawanprash- it offers a connection to the rich Himalayan heritage. Steeped in history, Chawanprash traces back to an ancient sage who crafted this formula for vitality, endurance, and overall well-being. Langooor stays true to this tradition, combining time-honored ingredients with the authenticity of our mountain origins. Born and bred in the Himalayas, Langooor brings you a taste of tradition, a touch of nature, and the enduring power of age-old remedies.
Our Story
VIBUR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rs Ss Tt Uu Vv Ww Xx Yy Zz
LATO
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rs Ss Tt Uu Vv Ww Xx Yy Zz
Typography
Packaging
We desired to create a packaging that remained true to the brand and told the story of it's origin right from the beginning.
Through the packaging we kept the focus on 2 main aspects , the ingredients and their source, the mountains. As the product aims at targeting widespread consumption by a broader market; we kept the packaging minimal and bright so it stood out on shelves without overwhelming the audience.
Iconography
‘Ingredients First’
65 natural ingredients sourced from Khaad, a village located in Uttarakhand come together to create Langooor Chawanprash. These icons are simple yet a fun way to represent and be sheer about the fact what a consumer is ingesting.
AMLA
BAEL
GILOI
BURANSH
ASHWAGANDHA
HALDI
Why Langooor?
The true representatives of Indian mountains. Their bold features and cheeky actions can’t be missed as you move up the breathtaking winding roads of the Himalayas. These habitants of the mountains are known to be protective of their group territorial surroundings.
Inspired by them; Langooor ( a fun elongated spin on the name) sets out to protect their own. Source from farmers, buy at fair prices and only take as much as they can give back.
Experience True Mountain Goodness With Langooor!
Meet our wise Langooor! He loves listening to Nanaji’s nuskas, while still remaining upto date with what's good for you and what’s not!
Our brand name and official mascot, Langoor is plaintive and stoic, looking at the world with wisdom reminiscent of an ancient sage, especially of the habitat it leads its troop to protect.