CLIENT
NOHO
SERVICES
Brand Identity Design
YEAR
2024
HEAD 01
Avokado is a boho-style cafe that offers a warm, welcoming atmosphere. Serving a variety of wholesome dishes. Started with a simple idea of becoming ‘the go-to place’ for all hunger shenanigans, offering delightful dishes in a space surrounded by bars, Avokado became just that! Our vision for this project was to create a brand that isn't afraid to have a good time and takes having fun seriously.
NOHO - A SANCTUARY WHERE THE ART OF DINING TRANSFORMS INTO AN IMMERSIVE AND INTERACTIVE PANASIAN EXPERIENCE.
A LIFESTYLE DESTINATION WHERE TRADITION MEETS INNOVATION, AND EVERY MOMENT IS AN OPPORTUNITY FOR EXPLORATION AND DISCOVERY. HERE EVERY BITE TELLS A STORY, AND EVERY SIP SPARKS THE IMAGINATION - A PROGRESSIVE ASIAN HOUSE WHERE THE PURSUIT OF CULINARY EXCELLENCE KNOWS NO BOUNDS.
Drawing inspiration from the vibrant and mesmerising flavours of the Silk Route, Noho houses an array of culinary treasures, from sizzling Korean stone bowls to the artistry of Japanese Teppanyaki, the finesse of Sushi & Robata, hearty Oriental classics, and daring Thai creations.
Playing to NOHO’s vision of constantly evolving and serving a menu that keeps its audience engaged, the space itself is a testament to endurance and timeless elegance. Ferrous materials that mature gracefully leaving the space feeling constantly fresh take centre stage. The captivating allure of floor-to-ceiling abacus-styled grills, the soft glow of cascading chandeliers, copper-gold wall panels and black chrome bar frontages, every element beckons you into an intimate and refined space that keeps you coming back for more.
The brand icon of NOHO, with its neatly stacked letters balanced on fluid rivers, takes you to boldly serene zen gardens, a place for the senses to be tantalised and relaxed all at once. An immersive experience where you are wholeheartedly engaged in a unique realm of modern flavours, culture and architectural delight. Echoing its Asian heritage, rich hues of deep red and wines infuse the atmosphere, weaving seamlessly from the architecture to the very essence of the brand you encounter as you dine and unwind.
Aa
PP Gatwick
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NOHO Rose Ebony
RGB
104 73 73
HEX
#684949
CMYK
42 51 44 30
PANTONE 3623 U
NOHO Coconut
RGB
154 90 71
HEX
#9A5A47
CMYK
28 53 55 16
PANTONE 7566 U
NOHO Rosy Brown
RGB
182 140 134
HEX
#B68C86
CMYK
24 36 30 06
PANTONE 7613 U
NOHO Pastel Gray
RGB
212 202 187
HEX
#D4CABB
CMYK
15 15 17 02
PANTONE 7534 U