CLIENT
SIVAYA LIVING
SERVICES
Visual Identity, Print/Digital Collaterals & Logo Animation
YEAR
2023
LOCATION
India
NESTLED IN NATURE, ROOTED IN BELONGINGNESS
Immerse yourself in the enchanting realm of SIVAYA, where stepping into its embrace elicits an indescribable wave of emotions. It is a haven that resonates with a profound sense of warmth, enveloping you in its comforting embrace. Within its walls, a symphony of emotions awaits— safety, love, belonging—each note harmonising to compose a resplendent symphony of memories.
SIVAYA's architecture is inspired by a vision of harmonious living, where every detail is thoughtfully considered. The factors that shape its design are as diverse as the stories of those who call it home, a testament to the blending of tradition and modernity. To learn more about our architectural inspiration, we invite you to discuss it with our architects.
Weaving of the Logo
Taking inspiration from the old saying " Turning desires into reality". This logo stands at the intersection of home, growth, security, and nature, seamlessly blending art and balance. With a profound view in interconnectedness, this nurtures hope and light the way towards a better future providing a nest where harmony thrives.
Uplift / Growth / Horizon
Nest
Story of a weaver bird.
My nimble beak meticulously interwines palm leaves and delicate orchid vines, crafting opulent nests that doubled as grand resorts. Creatures from all corners of the forest sought my gift, desiring custom-designed homes that mirrors their dreams.
Each weave is not just a nest: it is a testament to my artistry, a symbol of prestige in our community. Animals, great and small, flocked to me, entrusting me with the creation of their havens. As I work, I bring harmony and elegance to our world, ensuring every resident has a place to call their own.
In every intricately woven thread, I find fulfillment, knowing I am not just a weaver bird but an architect of dream, creating a sanctuary where nature’s beauty and luxury intertwines seamlessly.
.jpg)
BRAND TYPE
Typography
Sivaya’s typography balances elegance with modernity. The primary font, Bressay Display, adds a touch of sophistication with its refined, classic form, evoking warmth and timelessness. Complementing it, Founders Grotesk brings a contemporary edge with its clean, structured aesthetic, ensuring clarity and balance. Together, they create a typographic harmony that reflects Sivaya’s blend of tradition and modern living.
.jpg)
Aa
Bressay Display Regular
PRIMARY FONT
Bressay Display Regular
Pt. 12 px.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
BRAND COLOR
A Blend of Tradition in Modernism
This color palette reflects Sivaya’s essence—a harmonious blend of tradition and modernism. The deep, earthy greens symbolize nature, growth, and prosperity, grounding the brand in authenticity and timeless elegance. Soft sage and cream tones evoke warmth, balance, and sophistication, creating a sense of serenity and comfort. Accents of white reinforce purity and unity, ensuring a refined and contemporary aesthetic. Together, these hues shape a visual identity that is both rooted in tradition and effortlessly modern.
BRAND PATTERNS
A synergy of traditional design and modern living
ILLUSTRATION
The illustration style captures the richness of nature through detailed, organic compositions. Lush foliage, birds, and intricate textures evoke a sense of serenity and timeless beauty, reinforcing Sivaya’s deep-rooted connection to nature and its ability to create spaces that feel alive and nurturing.
PATTERN
Sivaya’s patterns draw inspiration from the fundamental elements of nature—Tree, Earth, Water, and Air—each symbolizing stability, harmony, and fluidity. These intricate yet structured designs reflect the brand’s philosophy of balance and connection, seamlessly blending tradition with modern aesthetics.
SECONDARY FONT
Founders Grotesk
Aa
Founder Grotesk
Pt. 12 px.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
