The brand is a modern-day motif adorning women fluent in the language of couture celebrations. It shines the brightest on the ones who wear confidence as their most precious jewel. The name is derived from pomegranate, the symbol that represents the Greek goddess of women, marriage & fertility, Hera.
Pomegranates have diverse cultural-religious significance, as a symbol of life and fertility owing to their many seeds. The visually stunning flesh of pomegranates also makes them a powerful symbol of life, love and vitality. A playful & colorful fruit has been turned into a unique brand symbol.
the name
the logo
The brand embodies the pomegranate’s crown as a symbol of prosperity. The fruit’s colour is a reminder of great love, an emotion that sits at the core of Indian ceremonies
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Anaar is your spark of joy. It is an ornament of abundant happiness for celebrations of all sizes, from intimate soirees to grand festivities
Anaar doesn’t just make a statement; it cheers you on wherever you go, leaving behind a trail of sparks !
CLIENT
ANAAR
SERVICES
Visual Identity, Naming, Social Media
YEAR
2020
Location
India
A QSR nestled in the bustling city of Hyderabad, capturing the essence of Asian cuisine. The client desired a name that would resonate with the Asian culinary theme and a brand identity that would be visually captivating and communicatively effective.