Welcome to KhaoShi – the Asian Quick Service Restaurant that transcends the mundane and elevates your dining experience to a gastronomic saga! Rooted in the vibrant heart of Hyderabad, KhaoShi, is not just a celebration of food; it's a journey through the bold, exotic, and elite flavors of the Asian culinary realm.
CLIENT
KHAO SHI
SERVICES
Visual Identity, Naming, Social Media
YEAR
2024
A QSR nestled in the bustling city of Hyderabad, capturing the essence of Asian cuisine. The client desired a name that would resonate with the Asian culinary theme and a brand identity that would be visually captivating and communicatively effective.
The naming process for KhaoShi was a thoughtful blend of cultural significance and creative innovation. We began by exploring various elements of Asian cuisine and language, aiming to find a name that would encapsulate the essence of the restaurant.
why
We wanted to ensure that every element of the brand reflects its core values of boldness, exoticism, and culinary excellence.
STRATEGY
KHAO
Derived from the Hindi word "Khana," which means "to eat," it signifies the primary activity of KhaoShi- eating
SHI
Inspired by the indomitable Asian warrior and the literal meaning of ‘Shi’ being an expert, it symbolises strength, valor, and excellence. This element adds a layer of prestige and sophistication to the name, making it memorable and impactful.
Combining these elements, we created "KhaoShi"- a name that represents “a feast where culinary wonders unite to conquer taste buds.”
Design Elements: The logo features stylised representations of stacked and tied elements, forming a cohesive and harmonious visual.
Symbolism: The intricate design reflects the meticulous preparation and presentation in a crowded marketplace, emphasising the restaurant's commitment to quality and excellence.
The logo for KhaoShi is a visual masterpiece inspired by the traditional art of stacking and tying, especially fish, in Japanese culture. This practice symbolises unity, abundance, and harmony- qualities that KhaoShi aims to embody.
The logo is modern and elegant, designed to be easily recognisable and memorable.
Khao, derived from the Hindi word "Khana" (to eat), sets the stage for a dining extravaganza. Paired with Shi, the indomitable Asian warrior, KhaoShi is not just a meal; it's a feast where culinary wonders unite to conquer taste buds!
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