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Sulakshana Monga

Visual Identity




Sulakshana Monga is a prestigious Indian bridal wear designer brand renowned for its mystical, fantastical, and dreamy creations. The brand is dedicated to making brides feel like they are part of a fairy tale, providing them with the perfect outfits for their magical wedding day.


Each letter in the word-form was uniquely designed to incorporate a star shape, adding a distinct identity and a personal touch to the entire word.

Branding Strategy

For the branding we wanted to encapsulate the fantasy essence that defines the brand. The central theme revolves around the concept of the universe, symbolising how everything aligns perfectly on a wedding day. The choice of colors and logo design play a crucial role in conveying this idea.

Logo Design

The logo is a beautifully crafted emblem featuring the initials "S" and "M." It includes three stars, symbolising the three pivotal people behind the brand: the mother, Sulakshana Monga, and her two sons. This design not only adds a personal touch but also aligns with the cosmic theme, suggesting that the brand is a constellation in the bridal fashion universe.

Packaging Design

We wanted to keep the universe as our pivot. With subtle galaxy-inspired patterns and the use of purple and beige colours, the packaging design aims to enhance the overall experience.

This particular wrapping paper features a stylised version of orbits making it feel outwardly and mystic.

Colour Scheme

Drawing inspiration from the ethereal beauty of the Milky Way galaxy.

Purple represents the mystique and luxury of the brand. Beige adds a touch of elegance and timelessness.
Together, these colors create a sense of otherworldly charm and sophistication.

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