CLIENT
HOTEL VIVARA
SERVICES
Naming & Branding
YEAR
2023
A DESTINATION OF LUXURY, CELEBRATION & TIMELESS BEAUTY
The entire brand identity was designed to convey the multifaceted nature of the hotel. It highlights the luxurious, service-focused commitment and timeless elegance that define the Vivara experience. It also underscores the natural sanctuary that the hotel offers, providing a tranquil escape within lush surroundings. The emphasis on convenience, security, and royal opulence ensures guests feel valued and pampered. This comprehensive brand note aligns perfectly with the product, presenting Vivara as a destination that offers more than just accommodation, but a complete, luxurious experience.
Naming
The name "Vivara" was chosen to evoke a sense of vibrancy and life. It is a
blend of elegance and vivacity, embodying the spirit of a place where every moment is cherished and celebrated. "Vivara" suggests a haven of joy, a canvas where guests can paint their own colourful memories. It reflects an environment where luxury transcends the ordinary and where each stay is an immersive, dynamic experience.
Logo Design
PETALS OF CELEBRATION
The logo for Vivara draws inspiration from the tulip, a flower that symbolises luxury and celebration. The tulip’s graceful petals and regal aura are central to the emblem’s design, creating a visual metaphor for the opulent and joyous nature of weddings and special events. This emblem captures the timeless connection between luxury and celebration, much like Vivara itself, where every element is woven into a rich tapestry of elegance and festivity.
The name and logo together create a cohesive and compelling brand identity, inviting guests to experience the unique charm and elegance of Vivara.
PRIMARY TYPE
Personal . Luxury . Refined
Rufina
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Minimal . Simple . Modern
SECONDARY TYPE
Gotham
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