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Visual Identity, Stationary,

Collaterals, Website Design



Oxford Kids takes inspiration from the Reggio Emilia approach. A school of thought where the children are the centre of their own learning and the initiators of the process.

A school located in South Delhi, Oxford Kids wishes for the branding to reflect their ideology and teaching methodology. 

We used the concept of building blocks, specifically Tetris to create a logo icon, that reads 'O' 'K' when stacked, but also forms a standing child, representing the child being the centre of their own eductation. 

We chose a bright colour palette inspired by the tetris game, to create their brand universe. The bright colours on their white walls, create a great contrast and playful element for this primary school.

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