
CLIENT
CRISPY CITY
SERVICES
Visual Identity, Packaging
& Animation
YEAR
2021
WELCOME TO THE WORLD OF CHUCK!
The Brand: Dedicated to fostering joy in the fast-growing Urban and semi-urban markets, the brand under the Crispy City umbrella endeavors to establish a delightful and captivating snacking experience for children. Crafted from corn and rice, these snacks offer a light and enjoyable experience for everyone.
Identity: Crisp and playful!
Chuckeez strives to immerse you in the dynamic world of Chuck, our lovable protagonist. With the brand's core principles guiding our decisions, we opted for an identity that thrusts the brand into the limelight with an engaging mascot.
erience and a commitment to quality, we are excited to be a part of your big day and help you create a lasting memory.

Chuck's adventures take him far and wide — whether soaring through the skies or plunging into the depths below, whether hard at work or gliding through a park on skates. Wherever Chuck goes, Chuckeez is his faithful companion!
As these corn and rice puffs are tailored for children, we embraced a lively mascot in our design, accompanied by stylized typography that echoes the satisfying crunch of our product and Chuck's beaming smile when someone picks up a pack.













