Based in Nepal, home to almost 70 festivals in a year, the country loves to celebrate by giving and indulging in sweets. The RASA team grasped the art of confectionery production from around the world to bring a one-of-a-kind venture in Nepal that creates fresh, delectable, and indulgent sweets to cater to a country steeped in cultural celebrations.
Capturing the essence of human experience, Rasa is a word that is used to express flavor, feelings, and emotions. Through this venture, Rasa the brand wanted to arouse the same feelings and emotions.
Client
Rasa
Services
Visual Identity
Year
2022
NATIONAL FLOWER
Representing the beauty and uniqueness of the country's flora. It symbolises Nepal's natural diversity and is a source of national pride.
INSPIRED BY
THE RHODODENDRON FLOWER
Representing the beauty and uniqueness of the country's flora.
It symbolises Nepal's natural diversity and is a source of national pride.
NATIONAL
FLOWER
HIMALAYAN ECOSYSTEM
Thriving in the Himalayan region, the flower's vibrant colors dot the landscape, influencing local art, literature and festivals.
RELIGIOUS SYMBOLISM
In some communities, rhododendron petals are used as offerings in religious ceremonies, connecting the flower with spirituality and invoking blessings.
PAUBHA | पौभा ART FORM
A paubhā is a traditional religious painting made by the Newar people of Nepal. Paubhas depict deities, mandalas, or monuments, and are used to help the practitioners
in meditation.
PACKAGING
For the packaging and brand extensions we took inspiration from Paubha Art. Also known as Newar scroll painting, paubha showcases Hindu and Buddhist narratives, often adorned with vivid colors and meticulous details. The use of Paubha in the extensions added a layer of refinement and connection to the target audience, making RASA trustworthy and a popular choice for all.
RASA TENDS TO TURN CELEBRATION, JOY, AND APPRECIATION INTO TINY BALLS OF GOODNESS.
COME, TASTE HERITAGE
WITH RASA.
Our goal for Rasa was to capture the country’s vibrant cultural tapestry through design and language.
The identity focuses on the natural diversity alongside evoking a feeling of spirituality and heritage. The intricate art forms from Nepal inspired us to create an identity that dwells deep into the hearts of all.
The logo for Rasa is inspired by the country’s national flower, the Rhododendron, and the packaging by a Nepalese art form, Paubha. The type, a stylised version of an existing font impels emotions of togetherness, unity, and culture that not only provides a visually appealing logo that imitates the letters of Devanagari but also instills the ethos of Rasa.
INSPIRED BY
THE RHODODENDRON FLOWER
NATIONAL FLOWER
Representing the beauty and uniqueness of the country's flora. It symbolises Nepal's natural diversity and is a source of national pride.
HIMALAYAN ECOSYSTEM
Thriving in the Himalayan region, the flower's vibrant colors dot the landscape, influencing local art, literature and festivals.
RELIGIOUS SYMBOLISM
In some communities, rhododendron petals are used as offerings in religious ceremonies, connecting the flower with spirituality and invoking blessings.