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CLIENT
BLACK LOTUS
SERVICES
Visual Identity, Print/Digital Collaterals
YEAR
2023
ENTER THE FORBIDDEN!
Step into the enchantment of Black Lotus- the logotype unfolds as a blooming flower, revealing an alluring gateway to an enchanted forest.
Dark and moody with a mysterious allure, Black Lotus combines high energy with intrigue in the heart of Gurgaon. Inspired by its name, we reimagined the space as a forbidden forest—lush, untamed, and brimming with hidden wonders.
The design takes inspiration from intricate Art Nouveau architecture and graphics, taking them to a darker place. The imagery used is primarily flora but is treated to be unsettling and mysterious rather than nurturing. Everything points to a simple question:
Where does a black lotus bloom?
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